ECE2023 Eposter Presentations Diabetes, Obesity, Metabolism and Nutrition (355 abstracts)
1Jinnah Medical and Dental College, Karachi, Pakistan; 2College of Medical and Dental Sciences, University of Birmingham, Birmingham, United Kingdom; 3Queen Elizabeth Hospital, University Hospitals Birmingham NHS Foundation Trust, Birmingham, United Kingdom
Introduction: It is important to ensure the information shared on social media is up to date to current clinical practice, reliable and appropriate to the target audience. YouTube is the most popular social media platform for video-based medical information worldwide. You and Your Hormones is a UK-based website endorsed by Society for Endocrinology hosting videos on various medical conditions aimed at the public. CoMICs (Concise Medical Information Cines) are short videos providing bite-sized information on a variety of topics using illustrations and infographics. We compared the quality of diabetes and PCOS videos between CoMICs, YouTube and You and Your Hormones.
Method: A search using the terms "Diabetes" or "PCOS" was conducted on YouTube on 26th October 2022. The search was limited to those videos with content in English and a duration of less than 10 minutes. After excluding videos with no audio, in non-English language or duration longer than 10 minutes, the top 50 most popular videos in the category of diabetes and in PCOS were included in this study. All videos related to diabetes or PCOS on the CoMICs website were also included in the study. All 124 included videos were evaluated for content, quality, and reliability using three video analysis tools: Quality Criteria for Consumer Health Information (DISCERN), Global Quantitative Strategies (GQS), and Journal of the American Medical Association (JAMA) benchmark criteria. The average score from two independent reviewers was obtained for all videos. Grouped scores in the three scoring systems were compared between YouTube videos and CoMICs.
Results: CoMICs videos had overall higher mean DISCERN scores compared to YouTube videos across both diabetes (CoMICs vs YouTube vs Your and Your Hormones: 2.4±0.6 vs 1.6±0.4 vs 1.5±0) and PCOS (2.9±0.64 vs 1.9±0.5 vs 1.5±0). CoMICs videos had the highest DISCERN score for reliability (25.4±2.6 vs 19.1±3.9 vs 19±0). The median (IQR) GQS scores between the three groups were similar at 3 (2-4), 3 (2-4) and 3.5 (2.75-4). No video met all the JAMA criteria. JAMA scores for authorship across the three groups were 100% vs 32.3% vs 50%. Overall, CoMICs were of higher quality compared to YouTube and You and Your Hormones.
Conclusion: CoMICs videos have a higher level of accuracy and reliability compared to YouTube and You and Your Hormones on diabetes and PCOS, making them a reliable source of medical information for both patients and healthcare professionals.